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Anonymous Donor Calls for Donations to Cincy Reigns Collective – Will Match Gifts Up to $50,000

CINCINNATI, Ohio (March 21, 2023) 

Today, an anonymous donor has announced a call for donations to the Cincy Reigns Collective, a Name, Image and Likeness (“NIL”) fundraising collective that helps Bearcats’ student-athletes in all sports monetize their personal brands while supporting the Greater Cincinnati philanthropic community. The donor has vowed to match all donations, up to a sum of $50,000, thereby doubling the impact of every contribution.

Cincy Reigns aims to leverage the Name, Image, and Likeness of University of Cincinnati student-athletes to promote noble charitable causes and foster positivity in our local communities. This generous donation will bring the organization one step closer to realizing its vision of providing NIL opportunities to all 500+ student-athletes across the university’s 18 varsity teams.

The donor, who has chosen to remain anonymous, spoke about the importance of supporting student-athletes and the impact that Cincy Reigns has and will have on the community:

“I am honored to support the Cincy Reigns Collective and the incredible work they do to support student-athletes at the University of Cincinnati. These young men and women are dedicated to their sport and their education, and they deserve every opportunity to succeed. I hope that my donation will inspire others to give generously and help make a difference in the lives of these student-athletes.”

Cincy Reigns is grateful for the generosity of this donor and encourages others to follow their lead in supporting student-athletes in the Cincinnati community.

Last week, Cincy Reigns announced a call for 7,000 donors to contribute a minimum of $350 before July 1, the university’s first official day in the Big 12 Conference.

“I am in awe of the incredible generosity of the Cincinnati fanbase. Their unwavering support and dedication to our team is what makes us strive for greatness. I also want to extend a heartfelt thank you to the donor who has shown us that kindness truly knows no bounds. Your contribution has made a significant impact on our organization, and we are forever grateful,” said Brian Fox, Chair of the Cincy Reigns Board of Directors.

Donations can be made online at the Cincy Reigns Collective website. All gifts received before the deadline of July 1, 2023, will be matched up to $50,000.


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About Cincy Reigns

Cincy Reigns is a third-party entity (operating both a nonprofit corporation and limited liability company) that will work closely with UC compliance, licensing, legal and UC’s sports marketing professionals to protect UC student-athletes and ensure compliance with all NCAA and UC NIL policies and guidelines.

Consistent with numerous other NIL Collectives across the country, Cincy Reigns has a two-part leadership structure comprised of a Board of Directors and a Board of Advisors. The Board of Directors is responsible for the legal governance, financial accountability, and casting the vision and direction of Cincy Reigns. The Board of Advisors will serve as a sounding board for UC’s student athletes as they navigate professional decisions and opportunities

Additionally, Cincy Reigns wants UC’s student athletes to thrive on and off the field, during their time as students, and well after graduation. Accordingly, Cincy Reigns will offer character and life education opportunities for student-athletes so they learn how to successfully compete at more than just the sport they love.

For more information on Cincy Reigns, visit

Fans interested in contributing to Cincy Reigns can do so at this link: